FITUR is the world’s leading B2B tourism trade fair, showcasing destinations, travel services and hospitality solutions to a global audience of buyers and industry professionals.
Duration
Jan 16 - Jan 20, 2028
Location
Madrid, Spain
Expected Attendees
250,000
The International Tourism Trade Fair (FITUR) in Madrid gathers over 6,000 exhibitors from more than 150 countries, presenting the latest tourism products, destination marketing strategies, MICE solutions, and sustainable travel innovations. Over five days, trade visitors—including tour operators, travel agencies, airlines, hotels, and destination management companies—network, negotiate contracts, and explore emerging market trends. FITUR also features conference programs, B2B matchmaking zones, and a dedicated sustainability pavilion, positioning it as the premier platform for the global tourism ecosystem.
Madrid
Madrid
Since 2000
Free
Opens: January 16, 2028
EUR 0
Closes: November 30, 2027
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